Be Visible Online!
During this time when every business is moving their business online, the next question would be…
Have you actually tried checking your online visibility? How does your business or website rank in the search results?
Search Engine Optimisation (SEO) increases the quantity and quality of traffic to your website through organic search engine results. Most business owners know that SEO is a necessary digital marketing tool, but don’t know just how important or useful it can be for their business.
Why is SEO important?
A higher rank in search results increases your business or company’s visibility online, giving you more opportunities to convert qualified prospects into actual clients and customers. SEO and legitimate link building identifies and helps you develop relevant, useful content that people want to share – the new and digital ‘word of mouth’.
SEO improves user experience. If users are able to find your products or services that easily, then there will be more chances for them to be repeat customers or buyers.
If you are working on a tight budget, SEO is a very cost-effective way to drive traffic towards your website. Other business or competitive industries may spend large amounts of $$$ on website traffic alone, but for startups, SEO is the key!