In order to maximise the effectiveness of your marketing campaign, it is important to consider utilising a variety of channels. This may include traditional media such as television, radio, print, and outdoor advertisements, as well as digital media such as websites, social media, search engine optimisation, content marketing and email campaigns. By utilising multiple channels, you can increase the reach and visibility of your message.
That is why Part 2 of our blog focuses on an Omnichannel Approach –
2. An Omnichannel Approach
We suggest an omnichannel approach to reach as much of your audience as possible! Think about your target audience and who they really are, what they like to do, and read, watch, where they go… This can help identify many avenues of advertising that could be suitable and you may be surprised on the ROI with some!
Despite the digital revolution, traditional marketing like print is not dead, in fact in the B2C market it is making quite the resurgence! Think business cards, branded pens, apparel, pull up banners, menus, local magazines, loyalty cards, thank you cards, branded packaging, gift certificates (people still love having something physical to gift), brochures, newspaper classifieds (use a border), billboards, stubby coolers, shop exterior signage, vehicle branding… The list goes on. Whatever you do, the main thing to consider is that it fits your audience and your branding stays consistent.
Trade shows and exhibitions are essential to some types of wholesale and manufacturing businesses, as well as businesses that provide goods and services directly to other businesses. Display design, booth location and pre- as well as post-show mailings are carried to high degrees of sophistication. This can be a very large expense, so small businesses may opt to participate in a smaller scale with local markets or shows.
Word-of-Mouth is an overlooked pillar of successful marketing. Satisfied customers are your best advertisements! Word-of-mouth advertising is so effective as it has the qualities of strong credibility, high audience attention levels and friendly audience reception. It may even include promotional trial demonstrations and free sampling! at little or no cost to the business.
However, we ARE in the digital age and most of us have become accustomed to having everything at our fingertips! In order to survive and complete, your business, no matter what its size or the industry that you operate in, must be digitally active, responsive and flexible.
Digital marketing is highly interactive and can reach a wide, varied and infinite audience, including the ever-growing mobile consumer. Digital marketing delivers higher conversion rates, more sales and bigger ROI from your campaigns. It is effective in ALL industries and connects businesses with their ideal customers through Google SEO & PPC.
There are so many forms of digital marketing, it is important to always reflect on your strategy, goals and target audience to know what will best work for your business.
Digital Marketing includes (but is not limited to):
- Social Media Marketing
- SEO (Search Engine Optimisation)
- PPC (Pay Per Click)
- Email Marketing
- Mobile Marketing
- Content Marketing
- Affiliate Marketing
- Website
- Google Ads
- Google My Business Listing (GMB)
- Influencer Marketing
- Video & Audio Advertising
So now that you understand the benefits of having an Omnichannel Approach – keep an eye out for next week’s blog where we share the final part to having a Successful Advertising Campaign.
See you then!
Kind regards,
Ash from the Candid Marketing Team
