Case Study 1: Boosting E-Commerce Success with Proven Google Ads Strategy

At Candid Marketing, we pride ourselves on driving real results for our clients. For nearly a year, we’ve been employed by a traditional bricks and mortar store looking to increase their e-commerce business and enhance their online presence, increase traffic, and convert sales – effectively supporting their brick-and-mortar operations. And over the course of a recent 3-month campaign, we achieved a significant increase in both website traffic and revenue – amounting to almost $17K in sales!

Google My Business

In today’s digital age, having a strong online presence is crucial for any business wishing to succeed in a competitive market. One powerful tool that can significantly improve your visibility and credibility is Google My Business (GMB). The importance of utilizing the full potential of this platform is to propel your business forward online.

APRIL IS FOR AMBITION

In April, Candid Marketing is buzzing with excitement as our Director and Software Creator, Cassandra Cadorin, has been invited to present at two prestigious global summits – London’s Women Changing the World Global Summit and Paris’ Venture Capital World Summit. Cassandra will be presenting on CanTicket, an innovative project and time management software solution developed by her!

The Secret to a Successful Advertising Campaign: Part 3

We are back, as promised, with Part 3 of our blog on The Secret to a Successful Advertising Campaign!

In Part 1 we covered Strategy and Building a Strong Foundation, Part 2 we talked about An Omnichannel Approach and last but not least, this blog focuses on setting a Reasonable Budget and Expectations.

The Secret to a Successful Advertising Campaign: Part 2

In order to maximise the effectiveness of your marketing campaign, it is important to consider utilising a variety of channels. This may include traditional media such as television, radio, print, and outdoor advertisements, as well as digital media such as websites, social media, search engine optimisation, content marketing and email campaigns.

Are you looking for Results?

What’s the difference between an advertising campaign and a successful advertising campaign? Results.

An advertising campaign is successful when it has reached your target audience and achieved its intended purpose – whether the goal was to increase brand awareness measured in an increase of followers, increase revenue through a sale, create hype for your ecommerce launch that can be seen in website traffic and conversions… The list goes on.

Think Like A Consumer…

In today’s highly competitive market, businesses like yourself are increasingly relying on the power of marketing to stand out from their competitors and gain market share. One of the most effective ways to market your business is to think like your consumer; focus on the benefits of your product rather than your product itself.

Why CanTicket is the preferred tool for agencies?

If you’re an agency owner, then you know how important it is to keep track of your costs, staff performance and expenses to ensure your business’s success. Here are the top 3 areas where agencies lose profit and where CanTicket is focused on;