At Candid Marketing, we specialise in helping businesses streamline operations while maximizing growth. Over a sustained period of 6 months, Candid Marketing has helped to transform Griffith Golf Club’s operations. As a venue that offers membership, hosts events, runs an e-commerce platform, and maintains a large database of clients, our innovative strategies have successfully transformed the way this venue operates – boosting revenue, efficiency, and overall customer engagement.

Converting the Website into an E-Commerce Powerhouse

Our first major step was to turn the venue’s website into a fully functioning e-commerce platform. By integrating seamless online purchasing capabilities for both membership renewals and event tickets, we not only enhanced the user experience but also simplified the entire process.

Automating Membership Renewals for Greater Efficiency

A key pain point for the venue was manual membership renewals. By automating this process with email and SMS marketing, we significantly reduced the time spent on manual renewals. This allowed the Griffith Golf Club operators to focus more on running their business and less on administrative tasks. Additionally, we streamlined the conversion from paper-based renewals to a digital process, speeding up membership sign-ups and renewals – helping the club grow its member base more effectively.

Creating a New Revenue Stream through E-Commerce & Digital Marketing

Opening up the e-commerce side of the business wasn’t just about memberships – it also presented an opportunity to tap into a new revenue stream. By leveraging Google Ads and optimising SEO, we helped the venue expand its reach to customers beyond its immediate geographic area. Now, the Griffith Golf Club is selling products across Australia, growing their brand, and increasing revenue in ways they never imagined.

Digitising Sponsorship Opportunities

The venue also had a variety of sponsorship opportunities, but much of the paperwork involved in securing sponsorships was time-consuming and cumbersome. We digitised this process, allowing the Griffith Golf Club to easily manage sponsorships and make these opportunities available to the general public. This streamlined approach not only improved efficiency but also opened up new channels for revenue and partnership. 

The Results?

In just a short 6 months, we’ve helped the Griffith Golf Club increase revenue, reduce administrative burden, and expand its reach through e-commerce and digital marketing. With a more efficient system in place, the venue is now able to scale with ease – focusing on growing their business rather than getting bogged down by manual tasks.