Viva Italia is a brand that specialises in offering a small range of Italian products, aiming to reach a wider audience and boost online sales. To achieve this, they partnered with our Candid Marketing to launch a new website and an integrated digital advertising campaign.
We were tasked with creating a new website for Viva Italia, optimising their online presence, and running a Google Ads campaign to drive traffic and conversions.
The goal was to increase brand visibility, build an engaged audience, and boost online sales for the client. The ad push began at the end of February, here are the first two weeks worth of results.
Week 1: Initial Ads Performance
The first week of the Google Ads campaign marked the beginning of our partnership. With the new account set up, we ran the ads and tracked key metrics to gauge initial performance. The results were promising:
- Impressions: 2,211
- Reach: 1,464 people
- Page Likes: 64
- Cost per Like: $0.34
- Total Spend: $21.81
The results from week 1 showed a solid start, with 64 new page likes at a reasonable cost of $0.34 per like. This was an encouraging outcome for the first week of a campaign, particularly with the challenges of launching a new account and establishing initial engagement.
Week 2: Improved Campaign Performance
The second week continued to show positive results, with the campaign steadily improving. We noticed key improvements in both reach and efficiency:
- Impressions: 3,282
- Reach: 2,298 people
- Page Likes: 73
- Cost per Like: $0.29
- Total Spend: $21.17
In week 2, we saw a significant increase in impressions (up by 1,071 from week 1) and reach (up by 834 people). The cost per like also dropped to $0.29, a 14% improvement from the previous week, indicating greater campaign efficiency. The steady performance in week 2 was a positive sign that the campaign was gaining traction and performing well.
Recent Ads Report: Conversions & ROAS Success
As the campaign progressed, we began to see even more impactful results. In recent ads reports, Viva Italia achieved notable success in driving conversions and sales.
- Orders Received: 4
- Conversion Value: $261.88
- Ad Spend: $47.82
- ROAS (Return on Ad Spend): 547%
These results were outstanding, showing a high return on investment for the ads. For every dollar spent on advertising, the campaign brought in $5.47 in revenue. With a total spend of just $47.82, the 4 orders generated $261.88 in sales. The high ROAS of 547% was a clear indication that the campaign was highly effective in driving sales.
Additionally, the momentum from the campaign has been strong, with daily orders starting to come through, signaling that the campaign is scaling and continuing to deliver results. We’ve taken steps to further optimise the campaign to keep up the momentum and drive even more conversions in the coming days.
Conclusion:
The digital advertising campaign for Viva Italia has proven to be highly successful in its first few weeks. With increasing engagement, improved cost-efficiency, and outstanding sales results, the campaign has shown significant potential. By optimising the ads, we’ve been able to achieve a ROAS of over 500%, and the client is already seeing daily orders, indicating sustained growth.
As we continue to refine the campaign, we expect even stronger results in the future. This case study demonstrates how effective digital marketing strategies can rapidly scale and deliver a strong return for brands, even in the early stages of a campaign.
Through ongoing optimisation and monitoring, we expect even greater success for Viva Italia in the future.
