At Candid Marketing, we pride ourselves on driving real results for our clients. For nearly a year, we’ve been employed by a traditional bricks and mortar store looking to increase their e-commerce business and enhance their online presence, increase traffic, and convert sales – effectively supporting their brick-and-mortar operations. And over the course of a recent 3-month campaign, we achieved a significant increase in both website traffic and revenue – amounting to almost $17K in sales! 

Here’s a look at how our comprehensive approach delivered measurable success:

Optimising Website Experience & Targeting Buyers

We began by updating the website layout to create a more intuitive shopping experience. Along with this, we launched a highly targeted Google Ads campaign designed to attract the right buyers to the site. This combination resulted in increased traffic, along with more engagement and on-site browsing. For example, we restructured the product collections, segmenting men’s and women’s categories separately, alongside ‘Most Popular Products’ and a ‘Recently Added’ collection to guide users more effectively.

Driving Conversions with Cart Abandonment Automation

Understanding that abandoned carts are a major pain point, we implemented a 3-step automated follow-up system. By connecting the Shopify API with Candid Connect, we captured user information and cart details, automatically inviting customers back to complete their purchase. This process helped recapture lost opportunities and increase conversions.

Scaling with Google Shopping Ads

To further expand reach, we implemented a paid and organic Google Shopping strategy, making the business’s products available to potential buyers across Australia. By feeding product data into Google Shopping, we ensured visibility to a broader audience, driving more qualified traffic to the site.

The Results?