There is no doubt that Social Media is fundamental in a successful business. With businesses using more channels than ever before, you may question how they can manage multiple social media accounts and still do it well. For this reason, social media management tools have become increasingly popular for businesses both big and small.
But the social media management platform that stands out against most is Hootsuite – used by companies such as Airbnb, BUPA, Flight Centre, HP and us, here at Candid.
Hootsuite and What It Does
Hootsuite is one of the biggest Social Media Management platforms out there. It is used by almost 20% of companies using social media management tools. It supports social media network integrations for your business.
Manage Different Social Networks
Hootsuite makes ease of managing multiple social media channels. Instagram, Facebook, Twitter, LinkedIn, WordPress blogs and many more – it has your business covered!
Team Management Facility
With an upgraded plan, Hootsuite allows you to delegate responses to different team members, and allows team members to send messages to each other which is very useful for remote work. And you never have to share passwords – increasing your online business security!
Manage Customer Service
If one of your primary reasons for managing social media is for excellent customer service, then Hootsuite is for you! It will allow you to delegate customer messages to your team members. These can be managed overall by an Administrator. You can save draft messages as well for Frequently Asked Questions (FAQs) like your services, open hours, directions and more.
Free Analytic Reports
The free weekly analytic reports from Hootsuite are a useful snapshot for your business. Your PDF report will include number of clicks per day, geographical information on the people clicking, top referrers, and most popular links. This is an extremely valuable tool but will only work if you always use Hootsuite to manage your network. But best of all, this feature is FREE!
Hootsuite is more than just an investment. It is worth it – especially if you need multiple people to handle your social media accounts. Plus, with the benefit of having custom analytic reports, you can see your social ROI and manage it accordingly.
