APRIL IS FOR AMBITION
In April, Candid Marketing is buzzing with excitement as our Director and Software Creator, Cassandra Cadorin, has been invited to present at two prestigious global summits – London’s Women Changing the World Global Summit and Paris’ Venture Capital World Summit. Cassandra will be presenting on CanTicket, an innovative project and time management software solution developed by her!
The Secret to a Successful Advertising Campaign: Part 3
We are back, as promised, with Part 3 of our blog on The Secret to a Successful Advertising Campaign!
In Part 1 we covered Strategy and Building a Strong Foundation, Part 2 we talked about An Omnichannel Approach and last but not least, this blog focuses on setting a Reasonable Budget and Expectations.
The Secret to a Successful Advertising Campaign: Part 2
In order to maximise the effectiveness of your marketing campaign, it is important to consider utilising a variety of channels. This may include traditional media such as television, radio, print, and outdoor advertisements, as well as digital media such as websites, social media, search engine optimisation, content marketing and email campaigns.
Are you looking for Results?
What’s the difference between an advertising campaign and a successful advertising campaign? Results.
An advertising campaign is successful when it has reached your target audience and achieved its intended purpose – whether the goal was to increase brand awareness measured in an increase of followers, increase revenue through a sale, create hype for your ecommerce launch that can be seen in website traffic and conversions… The list goes on.
Think Like A Consumer…
In today’s highly competitive market, businesses like yourself are increasingly relying on the power of marketing to stand out from their competitors and gain market share. One of the most effective ways to market your business is to think like your consumer; focus on the benefits of your product rather than your product itself.
Why CanTicket is the preferred tool for agencies?
If you’re an agency owner, then you know how important it is to keep track of your costs, staff performance and expenses to ensure your business’s success. Here are the top 3 areas where agencies lose profit and where CanTicket is focused on;
What is the reality of running and starting a new business?
A lot of people want to start their own online business but they don’t know where or how. I’ve been there before and it is not as hard if you do your research! My best advice? Talk with other like-minded people that are already working in this industry.
What is an Incubator
Essentially it’s an organisation or structure set up to help startup businesses evolve faster. They can be free, low cost and come with expertise and mentorship. It’s almost like a “college or a school”, you apply, participate in some detailed questions, put yourself on a platter and wait eagerly to see if you have been accepted.
Once that component is over, then the real exciting parts happen. You put your mind to work and focus, you have surrounded my peers and other entrepreneurs who maybe are from similar industries or not and you follow the course of the program.
