Open Rates and why are they low?
It’s a harsh truth about email marketing, but the majority of your subscribers won’t open emails. That is why you need to actually run an actual campaign for them, NOT just send one out – here and there with no follow up!
Email Marketing isn’t easy on anyone involved; marketers especially have their work cut out since they are responsible both emotionally (in making sure prospects Open/see what needs attention) AND practically (classifying what actions are to be done next).
